Creating strong relationships with your audience is critical. After all, customers are the life blood of any business. So if you're wondering when your customers will start interacting with you online, the real questions is when will you start encouraging them to do so.

Here are 3 ways to help you get started:


You've taken the time to create quality content for your customers on your blog and on your website. Now is the time to allow them to comment on that content. Do they like it? Do they have questions? Do they want to know more?

Adding comments gives you the ability to get a sense of your customers' feelings and general understanding of your content. When you hear from your audience, you will be able to craft content that is truly relevant to them - content they want to consume.

2. Product & Service Reviews

Because of social media and the rise of the independent voice, reviews are more effective than ever. People rely on reading product and service reviews before buying.

78% of consumers trust peer recommendations.

The world's leading online retailers like Apple and Amazon use customer reviews to help sell their wares. Nothing helps a buying decision like reading the praises of other satisfied customers. This develops trust with your audience and increases sales.

3. Prominent Social Media

You're active on Twitter, Facebook, Pintrest, and other social media networks. Make sure your customers can find your social media profiles by prominently placing links on your website, on your blog, in your email signature, on your business cards, and on anything else you use to advertise information about your business.

So, how are you encouraging your customers to interact with you?