There are 5 Posts in Business

Get Inspired by
Don Draper

From Branding, Business
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British illustrator, Brian Sanders, recreates 1960s feel for Mad Men Season 6 poster.

Mad Men Season 7 is upon us. For those of you who are unfamiliar, Mad Men is set in the 1950's and 1960's on Madison Avenue where the self-proclaimed "mad men" are defining modern-day advertising.

Don Draper is a self-made ad man with a silver-lined career and a personal life that often resembles a car crash. Aside from the spectacle of Don's personal life, it is always interesting to hear the ideas and pitches Don comes up with for his iconic clientele and their products.

Here are 3 of our favorite Don Draper quotes that are sure to inspire you:

1. "Success comes from standing out, not fitting in."

Sounds just about right, doesn't it? It's easy to say, but often takes a lot of thought, insight, and sometimes courage to zig while others are zagging.

2. "If you don’t like the conversation, change it."

The most important thing you can do for your business, is embrace change. Just because your branding looks a certain way or your copywriting sounds a certain way doesn't mean you have to be stuck there. If it's not working for you, change it. Don't get stuck in the past.

3. "Just think about it deeply, then forget it… then an idea will jump up in your face."

Let's face it, being creative all the time is hard. As professionals we expect great ideas to flow like wine between 8am and 5pm. In reality, creativity doesn't work that way. We will often spend time in the deep trenches of an idea, thought, or concept only to come out empty-handed.

The solution often comes into being outside of the confines of office hours or an official brainstorm. Ideas flow when you least expect them to. That's just how it works. Don knows it, we know it, and now you know it too.

Do you have a favorite Don Draper quote? Share it!

Do Something
Different for Your
Business & Get Results

From Branding, Business, Design, Social Media

It is generally understood that the definition of madness is to repeat the same activities, thoughts, and behaviours and expect a different result. If you continue to do what you've always done, you'll see the same results.

If you want different results in your business, you have to change something.

Do you want greater sales?

Here are a few ideas:

  • Offer your inventory online so your customers can buy from you.
  • Create a website that is more than a static brochure.
  • Create marketing pieces.
  • Advertise online.
  • Create a professional identity and logo.

Do you want to connect with your customers?

You might want to:

  • Learn how to use social media tools.
  • Have a social media campaign created for you.
  • Create a new blog.
  • Start an email newsletter campaign.

Do you want your brand to become recognizable?

Maybe it's time to:

  • Start at the beginning and revisit your logo.
  • Align your branding in all of your company's touch points.
  • Energize your brand with new photos, illustrations, colours, or even a fresh new voice.

These are just a few ideas.

Imagine how picking any one of these ideas to act on could change your business and help you get the results you're looking for. Isn't that exciting?

What are you waiting for? Great results are just ahead.

Make January a time
of Reinvention

From Business, Branding, Design, Social Media

When you think about January, resolutions - especially personal ones -automatically come to mind. Lose 5 pounds, eat more vegetables, go on a vacation.

Why not do the same for your business?

Make January a time of reinvention for your company. Maybe this is the year you'd like to refresh your corporate identity, interact with your customer base, sync up your marketing materials, rebrand your website, or begin an email newsletter campaign.

January is the perfect time to consider how this year will be even better for your business than last year. We've got over 300 days ahead of us, so what would you like to accomplish this year?

Let's get started.

Identify Your Goals

Here are some questions we've put together to help you start thinking about your business goals and how branding, design, and social media can help you achieve them.

Branding

Consider how your existing and potential customers see your business. New customers will see you through your brand first. Make a great impression.

  • Is your identity professional?
  • Is your branding professional?
  • Does your branding match the feeling and energy of your company?
  • Does your brand voice express the right tone?
  • Are you communicating the benefits of your business to your customer?

Design

Professional design can increase sales and help you command higher rates.

  • Are there any marketing pieces you would like to add this year?
  • Are all of your marketing materials synced up with a consistent message?
  • Do all of your marketing materials have the same level of quality?

Social Media

Social media is an opportunity to have an authentic and immediate conversation with your customers.

  • Do you understand how social can benefit your business?
  • Are you connecting with your customers via social media?
  • Are you offering your customers anything of value through social media?

A year from now, what will you wish you started today?

3 Ways to Encourage
Your Customers to
Interact with You

From Business, Social Media

Creating strong relationships with your audience is critical. After all, customers are the life blood of any business. So if you're wondering when your customers will start interacting with you online, the real questions is when will you start encouraging them to do so.

Here are 3 ways to help you get started:

1. Comments

You've taken the time to create quality content for your customers on your blog and on your website. Now is the time to allow them to comment on that content. Do they like it? Do they have questions? Do they want to know more?

Adding comments gives you the ability to get a sense of your customers' feelings and general understanding of your content. When you hear from your audience, you will be able to craft content that is truly relevant to them - content they want to consume.

2. Product & Service Reviews

Because of social media and the rise of the independent voice, reviews are more effective than ever. People rely on reading product and service reviews before buying.

78% of consumers trust peer recommendations.

The world's leading online retailers like Apple and Amazon use customer reviews to help sell their wares. Nothing helps a buying decision like reading the praises of other satisfied customers. This develops trust with your audience and increases sales.

3. Prominent Social Media

You're active on Twitter, Facebook, Pintrest, and other social media networks. Make sure your customers can find your social media profiles by prominently placing links on your website, on your blog, in your email signature, on your business cards, and on anything else you use to advertise information about your business.

So, how are you encouraging your customers to interact with you?

Star Wars &
Your Brand Identity

From Branding, Business
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We took a creative break and attended the Star Wars Identities exhibit. Imagine seeing original storyboards, actual costumes, models of the Millennium Falcon, Tie Fighters, even Star Destroyers, and of course Yoda himself.

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Instagram photos we took at the Star Wars Identities exhibit.

About Identities

Lucasfilm built a strong interactive element into the exhibit. Really clever. Not only did we get to see all of these artifacts, but we became immersed in Star Wars.

We chose a species (human, wookie, ewok, etc) and as we moved through the exhibit we made decisions that shaped our characters' identities. Everything from where we lived, how we were raised, and even the amount of the "Force" we each possessed.

At the end of the exhibit we were presented with our characters' fully formed identities.

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What Forces Shape You?

Moving through the exhibit and shaping our destinies got us thinking about what "forces" shape brands.

So here's the idea:

Your brand is a culmination of what you want it to be and what people say it is.

In business, just as in the exhibit, there are forces you can control: create a vibrant brand, talk to your customers, offer incredible customer service, make the best product you can. Start here and you know that your audience will take notice. Use the force.