Charles and Ray Eames on a Velocette Motorcycle (1948).
You can't get too far when researching collaboration before running into the powerhouse couple of Ray and Charles Eames. Widely known for their Herman Miller furniture designs, Ray and Charles made some of the biggest creative contributions to the design of the 20th Century.
Patent for the Eames Molded Plywood Chair (left), pictured (right).
What really stood out to us was how Ray and Charles blended their two seemingly disparate passions. Charles was an architect. He was analytical, studied, and precise. Ray a painter. She was spirited, colourful, and inspired. Together, they were unstoppable. Together their work was greater than they were individually.
While Charles worked on the technical areas of their designs, Ray added the finishing touches of creativity that launched the Eames Office forever into the world of pop culture.
Being a creative couple ourselves, we are inspired by their methods. Ray and Charles fed their creativity by jumping into cinematography and photography as further outlets. Many employees in the biopic talked about the Eames Office being much like Disneyland. It goes without mention that the ability to explore different areas of creativity enabled everyone that worked at the Eames Office to really stretch their minds and learn and grow.
Now that inspires us!
Eventually everything connects — people, ideas, objects… the quality of the connections is the key to quality per se.
A recent visit to our local bubble tea shop prompted a fun exercise. Yes, everywhere we go, we can't help talking about design. If we ruled the world, we'd design a bubble tea shop that's modern, hip, urban, and celebrates nature.
Here's what we came up with for our fictitious Blossom Bubble Tea. Now, if only it was just around the corner from us, we'd be regulars.
It is generally understood that the definition of madness is to repeat the same activities, thoughts, and behaviours and expect a different result. If you continue to do what you've always done, you'll see the same results.
If you want different results in your business, you have to change something.
Do you want greater sales?
Here are a few ideas:
Offer your inventory online so your customers can buy from you.
Create a website that is more than a static brochure.
Create marketing pieces.
Create a professional identity and logo.
Do you want to connect with your customers?
You might want to:
Learn how to use social media tools.
Have a social media campaign created for you.
Create a new blog.
Start an email newsletter campaign.
Do you want your brand to become recognizable?
Maybe it's time to:
Start at the beginning and revisit your logo.
Align your branding in all of your company's touch points.
Energize your brand with new photos, illustrations, colours, or even a fresh new voice.
These are just a few ideas.
Imagine how picking any one of these ideas to act on could change your business and help you get the results you're looking for. Isn't that exciting?
What are you waiting for? Great results are just ahead.
When you think about January, resolutions - especially personal ones -automatically come to mind. Lose 5 pounds, eat more vegetables, go on a vacation.
Why not do the same for your business?
Make January a time of reinvention for your company. Maybe this is the year you'd like to refresh your corporate identity, interact with your customer base, sync up your marketing materials, rebrand your website, or begin an email newsletter campaign.
January is the perfect time to consider how this year will be even better for your business than last year. We've got over 300 days ahead of us, so what would you like to accomplish this year?
Let's get started.
Identify Your Goals
Here are some questions we've put together to help you start thinking about your business goals and how branding, design, and social media can help you achieve them.
Consider how your existing and potential customers see your business. New customers will see you through your brand first. Make a great impression.
Is your identity professional?
Is your branding professional?
Does your branding match the feeling and energy of your company?
Does your brand voice express the right tone?
Are you communicating the benefits of your business to your customer?
Professional design can increase sales and help you command higher rates.
Are there any marketing pieces you would like to add this year?
Are all of your marketing materials synced up with a consistent message?
Do all of your marketing materials have the same level of quality?
Social media is an opportunity to have an authentic and immediate conversation with your customers.
Do you understand how social can benefit your business?
Are you connecting with your customers via social media?
Are you offering your customers anything of value through social media?
A year from now, what will you wish you started today?
Since 2000, Pantone has been secretly meeting, twice a year, with representatives from various color standard groups from around the world to pick a color for the following year. This year it is 17-5641 Emerald's turn.
Expect to see emerald emerge in fashion, home décor, advertising, and other areas of popular culture in 2013.
Last year, Pantone teamed up with Sephora to create the "Sephora + Pantone Universe collection" that featured 2012's Tangerine Tango embellished makeup. I wonder what Pantone has in store for Emerald in 2013.
Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.