Star Wars &
Your Brand Identity

From Branding, Business

We took a creative break and attended the Star Wars Identities exhibit. Imagine seeing original storyboards, actual costumes, models of the Millennium Falcon, Tie Fighters, even Star Destroyers, and of course Yoda himself.

Instagram photos we took at the Star Wars Identities exhibit.

About Identities

Lucasfilm built a strong interactive element into the exhibit. Really clever. Not only did we get to see all of these artifacts, but we became immersed in Star Wars.

We chose a species (human, wookie, ewok, etc) and as we moved through the exhibit we made decisions that shaped our characters' identities. Everything from where we lived, how we were raised, and even the amount of the "Force" we each possessed.

At the end of the exhibit we were presented with our characters' fully formed identities.


What Forces Shape You?

Moving through the exhibit and shaping our destinies got us thinking about what "forces" shape brands.

So here's the idea:

Your brand is a culmination of what you want it to be and what people say it is.

In business, just as in the exhibit, there are forces you can control: create a vibrant brand, talk to your customers, offer incredible customer service, make the best product you can. Start here and you know that your audience will take notice. Use the force.

Comments (2)

  1. David Lowry
    , David Lowry wrote:

    Love those ingredients: brand, communication, customer service, product.

    Had an email from a customer (on a hockey PPV webcast I run) a few weeks back, which went like this:

    "I was very frustrated the other day and you completely turned my frustration on its head. Thank you very much indeed.
    You do your organisation great credit."

    Essentially all I did was fix a problem of my own making, and give him a little extra for free. A happy customer today is a paying customer tomorrow!

  2. Chris Your

    Ignition Industries Staff

    , Chris Your wrote:

    David, that is so true, a happy customer today is a paying customer tomorrow. It is amazing how far professionalism, courtesy, and an extra mile will go towards turning an unhappy customer into a huge fan!


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