There's a lot of talk about branding. Think of it this way...
Branding has changed.
We like to think there are two sides to branding. One half that you as a business are able to control and a second half that you can influence.
Branding you can control.
The first half of branding starts by setting the tone of your company with your logo, visuals, and brand voice.
We will help you get off on the right foot with a strong logo created with both your company and target audience in mind. We will hand pick your corporate colors so they're just right. We will create visuals that compliment your logo and start to shape your brand voice. Next up, we set the tone of your brand voice by writing clever headlines that not only convey your message but start shaping your company's personality.
Branding you can influence.
The second half of branding comes down to how your customers perceive you. This is not only what your customers think about your products or services, but also how they feel about you as a company.
Today, some companies are hiring social media consultants to tweet and post Facebook statuses on their behalf. Others are hiring in-house teams to do the tweeting and updating for them.
What these companies are really doing is putting their best foot forward to humanize their company and get face to face with their customers. Companies doing it right are personally connecting with individual customers using interactive website features as well as newsletter campaigns and social media.
Your logo is important – a big part of your first impression. It can be seen all alone on your business card or integrated into your website or newsletter campaign. A strong and professional logo will set you apart from your competition.
Your customers interact with highly polished consumer brands everyday. We think that your brand shouldn't be anything less.
Compliment your logo and brand voice with strong visuals that connect your message to your target audience. We will handcraft exactly what you need.
Your business cards can often be your first point of contact with a potential customer. We will ensure that your brand holds up on that little piece of paper and makes the right first impression.
Your print materials should communicate your brand. We design print materials that carry your identity, visuals, and brand voice into the print medium.