We were approached by the Alberta Professional Outfitters Society to redesign their website. Naturally, we took it one step further. Focusing on travelling hunters, we turned the APOS website into a visual experience showcasing Alberta's majestic landscapes and beautiful species.
We applied a modern design aesthetic while
keeping the tradition.
APOS has over a directory with over 450 member outfitter-guides.
Many of these member outfitters are found and hired through the APOS outfitter directory. Our job was to present APOS as the authoritative entity for the outfitted-hunting industry in Alberta. Organized outfitting in Alberta dates back to 1922 with the formation of the Rocky Mountain Outfitters Association. There is a rich history in Alberta that we weave through the design using classic typography and simple angular iconography. We compliment these classic elements with a modern condensed typeface and a strong visual grid.
On Any Device
We created a responsive design that keeps the design integrity of the full site. Scroll inside the iPhone to view the responsive design.
When you decide to offer a mobile experience to your audience, it's crucial that your visitor can still access the same content. Nothing is worse than a redirect to a "mobile version" with only half the content.
Our approach to responsive design is to include every piece of content, headline, and image, styled especially for the screen you are using.